The aim of this page is offer tips and links to FREE services which will enable you to build on your web presence. As new devlopments in Internet marketing take place we will update this page accordingly.
( Please note webproductsuk ltd has no control over the content found on other web sites linked to from this page)


Using Twitter as a Social Network Marketing Tool and have fun while doing it!

Twitter is a micro blogging platform and is the number one Social Marketing tool you should employ to help promote your Brand or web site. Using http://search.twitter.com/ you can quickly find out who is talking about your niche and visit http://twitter.com/ to sign up and start interacting with them. Information on using Twitter can be found by visiting the support page http://help.twitter.com/portal where there is a helpful video and all the features of the site are explained.

Twhirl is a desktop client that enables you to use your Twitter account direct from your desktop and can be downloaded by visiting http://www.twhirl.org/ and clicking "download". It provides all of the Twitter features and more right on your PC.

 

One of the advantages of using Twitter is that you can quickly find people who may be interested in your services. By becoming a member of a Group you can see the types of questions and problems people might have in your niche. By following those users and offering helpful information this could result in them becoming a customer of your service.

Using Twitter forces you to develop a skill for making your point in as concise a manner as possible. This is because each submission or "Tweet" has a maximum of 140 characters. That means you must make you point quickly and effectively.

 

When becoming a member of Twitter make sure you complete your profile details as you are allowed to add a link back to your web site which will help your SEO efforts.

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Use targeted Article Marketing to get to your audience & build links

Article marketing is a proven method of getting your message to potential customers whilst attracting more visitors to your web site and gaining powerful back links.

There are techniques which can be employed which will enable your Articles to be written in such as way that you will gain the maximum reward for your efforts. A good place to start is by joining ezinearticles.com/. As a member you will receive tips on Content creation, layout, Keyword richness and much more.

Top Reasons Why You Should Submit Your Articles To EzineArticles.com:


 

For those of you with time constraints outsourcing you Article creation can be a good way of achieving the benefits of this approach without the time commitment necessary. Employing freelancers is a cost effective method and sites like Elance.com , PeoplePerHour.com and Guru.com are a good place to start.





The importance of capturing Email addresses from your site visitors

Companies will go to all kinds of lengths to capture a web site visitors email address. This can be anything from free downloads of an information products to being entered in a raffle! The offer can be irrelevant as long as the visitor opts-in and gives permission to send them emails.

The process is known as a double opt-in where you firstly get the visitor to enter their email address details via a capture form and then you use an auto-responder service to send them an email which carries a clickable authorisation link. After the auto-responder service receives this notification the process goes on auto-pilot whereby emails are sent to them on a pre-determined schedule.

The number of emails sent can vary. It may be a series of 7, 11 or 21 personalised emails sent over a 3-4 week period offering FREE advice or tips or even a short training course. The process can last 12 months or more.

When the time is right and enough trust has been built up then the selling process is introduced.

One of the best exponents of these methods is a guy called Andrew Fox. You can view a couple of his related email/list videos from his Affiliate-X programme by clicking Affiliate-X Video 1 & Affiliate-X Video 2. To purchase the whole course click Affiliate-X Complete Programme.



Why having your own Blog is essential for your company, find out from the best in the business!

There are a few very important steps which must be taken in order to run a successful Blog and reap the rewards that Blogging can generate for your business. The most important of these however is the content you add to your Blog. Engaging your visitors by regularly adding fresh, up-to-date, original content will persuade them that it is worth while visiting your site on a regular basis. Adding Audio & Video to your site will further enhance the chance of repeat visitors. There are also great SEO benefits that can be gained from running a well optimised Blog and you can even generate revenue by monetising your Blog!

If all this sounds a bit daunting then don't worry help is at hand on the form of Gideon Shalwick & Yaro Starak. They offer FREE advice and tutorials on how to get started Blogging. They have a very laid back approach to teaching you the basics and use video intensively.

To learn more about Blogging from the best in the business sign up for a FREE PDF called "Roadmap to Become a Blogger" and watch the FREE video tutorials by visiting http://www.becomeablogger.com/



Achieve better SEO results with an effective Link Building campaign

Building links to your website is an on-going process. There are quick solutions available but they can bring more trouble than they are worth. Employing Black Hat techniques in order to gain back links can be very risky and can cause you to be penalised by the Search Engines. There are however White/Grey methods which can achieve great results.

In order to gain the best SEO results and rank highly on the Search Engine Results Pages (SERPS) web sites need targeted in-bound links from high ranking sites. Gaining on-topic Anchor text links from sites with a high PR (page rank) is a crucial element in fending off competition for the top places on a returned search page.

There is much debate about how relevant the link needs to be and whether any link is better than no link at all. Recipricol links from sister sites especially when hosted on the same server offer no merit as far as Search Engines go!

Webproductsuk offers a FREE no obligation service to tell you how many back-links your website has and of what value they are with regard to trhe type of link and the PR of the donating site. We also combine this with a review of a chosen key phrase on your index page and how well the page is optimised for it. Simply fill out the form below and we will do the rest:

Company name: *
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Key phrase: *
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Using Web 2.0 Sites profitably (with strategies from Internet Guru: Michelle MacPhearson)

There is no doubt that using Social Media Web 2.0 effectively can help generate in-bound links and drive Traffic to your web site.
However there is a great deal of mis-information on the subject with regard to what strategies to use and how successful
they can be. Using Web 2.0 as a Marketing Tool to help establish your brand or web site can be time consuming and frustrating especially if the
strategies you employ do not generate profitable results.


Before engaging in any conversation it is important to take the time to understand what you are trying to achieve from interacting with members of a particular site and tailor your approach accordingly.

For marketing purposes Social Media properties can be classified as either "Networking" or "Link Building" sites. Your approach will be different for each type of site. If your goal is to generate SEO and gain traction in the search engines then you should target Link Building sites. If you are looking to increase your Product or Brand awareness then targeting Web 2.0 networking sites will generate better results.

Learning how to differentiate between a "Networking" web 2.0 site and a "Link Building" site will enable you to use your time most effectively to develop the most suitable strategy. In the main Networking sites focus on interaction between users and enable you to build up a profile of yourself in order to attract link minded people. There are hundreds of these types of sites on the Internet with good examples being MySpace, Facebook and Twitter.



Link building sites concentrate more on content and there is less interaction between individuals. Typical sites with these characteristics are Squidoo, Digg, Delicious, Weebly and Propeller. The Marketing goal of using this type of site is to generate links to your web site. Creating links will help in your SEO efforts as the more targeted in-bound links a site has the better it will perform on the Search Engine Results Pages (SERPS).

For more information on using Web 2.0 strategies profitably in your Marketing efforts visit Internet Guru Michelle mac Phearson's web site: http://www.socialmediamyth.com/ to download FREE Pdfs & MP3s on the subject. (boy she talks fast!).



Business 2 Business Directories

Free inclusion in some of the major directories can help generate targetted visitors to your site. We have listed a few of the main ones below:

B2B Index - UK Business to Business Directory

B2B Directory UK – Large directory of business to business companies

Cheshire Business Finder